Rio Life is a family-owned business founded by Whitney and Hilary, two moms who share a passion for protecting their loved ones while enjoying the outdoors. Inspired by their active lifestyles in the scenic Rio Vista neighborhood of Fort Lauderdale, Florida, they recognized a need for sun hats that combined functionality, style, and customization.

 

As active moms often found on boats, at the beach, or cruising around their community, they sought to create a solution that offered reliable sun protection without compromising on elegance or convenience.​ Drawing from the traditional lifeguard hat's practicality,

Whitney and Hilary reimagined it with a modern, luxurious twist.